Why NAI Plotkin?

NAI Plotkin is the premier commercial real estate firm in the region, with a primary focus on problem solving and building a deep understanding of the unique challenges clients face managing their real estate assets. After labor cost, real estate is the largest controllable expense businesses incur. Our experienced professionals are proficient problem solvers and dedicated to finding the best solutions to meet your short and long term business or property objectives.


To be the go-to commercial real estate firm in the area, while growing its base of regional and national clients, recognized for our ability to build strong relationships through a full understanding of each client’s needs, and development of comprehensive solutions to meet those needs. Our team of professionals has deep expertise, extensive knowledge, and strong community roots to deliver the highest quality client experience possible. Through our partners at NAI Global, we can continue to deliver this consistent high-quality client experience both locally and to our clients worldwide.


Our mission is to provide our clients with the highest quality commercial real estate services available. We do this by:

  • Bringing a value-added and highly qualified team of professionals to the table for all our clients from the smallest to the largest.
  • Being problem solvers, building understanding of each client’s real estate challenges.
  • Always acting in the best interest of our clients – bringing unquestionable ethics to each transaction.
  • Becoming trusted advisors for all our client’s brokerage, property management, construction services, and real estate consulting needs.
  • Developing long-term client relationships by providing exceptional services that drives unparalleled customer satisfaction.



We believe in and carry out our daily activities based on the following:

  • Integrity
  • Honesty
  • Respect
  • Customer/Client Service Excellence
  • Teamwork
  • Responsiveness
  • Community Involvement


The name Plotkin has long been associated with real estate in Western Massachusetts. Our founder, Samuel D. Plotkin, began his career in the field in 1963 as a broker and property manager in his father-in-law’s firm, Nirenstein’s National Realty Map Co. In addition to providing commercial and residential real estate services, the firm published the Nirenstein Real Estate Atlas, a national reference tool used by businesses and corporations to identify available commercial locations within all major U.S. cities. Major retailers such as S.S. Kresge and Sears and Roebuck used these atlases. The New York Times announced the delivery of a two-volume publication in January 22, 1956. Before creating the atlas company, he was involved in the  real estate business in Springfield, Massachusetts. He coined the term “100 percent location” by standing on street corners with a number counter, and counting how many people walked by at 12 noon. This data provided important demographic information that was invaluable to retailers looking for the best location in all major cities around the country to do business.

Evan Plotkin is the third generation to serve as the President of NAI Plotkin and has been involved in the commercial real estate industry for over 3 decades. Much like his grandfather and father, Evan has real estate in his blood. The firm’s core management team continues to subscribe to the same business philosophy practiced by its founder, one that places quality relationships at the heart of every real estate transaction.